Jingtian & Gongcheng (the “Firm”) is pleased to announce that Benjamin Choi will join as a Partner at its Hong Kong office, strengthening the Firm’s Intellectual Property practice. Prior to joining Jingtian & Gongcheng, Benjamin served as a Consultant with Oldham, Li & Nie, and as the Managing Director of OLN IP Services Ltd. He was previously a Partner at Mayer Brown and Deacons, and has held various roles at Baker McKenzie, Wilkinson & Grist.

A distinguished IP lawyer with 25 years of experience, Benjamin brings to the firm deep experience in branding, trademark, design, and copyright registration, as well as prosecution and enforcement, IP portfolio management, and due diligence. His practice spans an extensive array of services including use and registration clearance, advisory and strategic consultation, ownership and registration disputes, negotiation, licensing, co-existence agreements, and addressing disputes and infringement issues. He is equally adept at conducting IP due diligence for M&A transactions that involve IP assets. Benjamin has provided these services to a diverse clientele across the Chinese Mainland, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Japan, South Korea, Indonesia, India, Vietnam, Thailand, the United Arab Emirates, the European Union, the United Kingdom, the United States, Canada, Brazil, and beyond. His comprehensive knowledge and strategic insight have established him as a prominent authority in the field of intellectual property law.

Recognized by World Trademark Review as one of the leading trademark lawyers in Hong Kong,  Benjamin is listed as a Silver Tier Individual in Trade Mark Prosecution and Strategy and a Bronze Tier Individual in Enforcement and Litigation. He is also a recommended leading intellectual property lawyer, receiving accolades from Asian Legal Business, Legal 500 Asia Pacific, The IPR Gorilla, and Doyle’s Guide. He is listed as a Global Leader: Trademarks and a Thought Leader in the Chinese Mainland and Hong Kong for Who’s Who Legal: IP. His previous role as President of the Hong Kong Institute of Trade Mark Practitioners, where he currently serves as Treasurer, places him at the forefront of the Intellectual Property Department’s policy review and consultation.  

A member of leading organizations such as International Trademark Association (INTA), Asian Patent Attorneys Association’s (APAA’s) Hong Kong Group, and Marques, Benjamin serves on several leadership committees, continuing to shape and influence the IP sector with their deep knowledge and strategic insights. He is also an Editorial Board Member for LexisNexis Practical Guidance and a Member of the Licensing Executives Society China, Hong Kong Sub-Chapter. Benjamin regularly publishes articles on topics such as the Michelin Case vs. Hermes Case and AI-Generated Evidence in India. Benjamin is admitted to practice in Hong Kong. He holds an L.L.B. and a P.C.L.L. from City University of Hong Kong. and is fluent in Cantonese, Mandarin, and English.